CQY & Jordache – New Jeans

There’s two new collections from two brands that have just started being stocked on Shopbop and I thought I would share them with you. One is a brand called CQY, and the other is Jordache. I’ve chosen to showcase some of their new jeans in the scrollers below for you to see them, and shop them, but I think they’re really cool! Especially CQY, there’s some beautiful washes and fits there!


Based in Los Angeles, CQY is a denim collection designed from a perspective that values quality, craftsmanship, and authenticity. They pride themselves on making clothing that’s built to last, but also has a clean and modern style sensibility balanced by a deep respect for the rich heritage of denim. They believe that denim should be practical, durable, and deeply personal; a good pair of jeans should be with you for a long time and have plenty of stories to tell.

The brand says they treat each step of the design process like an art form, utilizing the highest-quality materials and beautifully understated details to create wardrobe essentials for our modern woman and man. They keep Los Angeles at the heart of the brand and support their city by working closely with local suppliers, vendors, and sewers.

CQY was founded by Samuel Ku, former President & Creative Director of denim brand AG Adriano Goldschmied, so it’s no surprise to me that the washes are amazing. Under his helm, AG expanded to become one of the most beloved contemporary brands on the market, known for expertly made jeans in hand-developed washes and polished staples that anchor the day-to-day wardrobe. His passion for authentic design and Made in Los Angeles quality are the driving inspirations behind the CQY brand, and I can’t wait to see where this goes and try out some of the new pairs.


Now for those of you in the know with denim, you might be thinking Jordache isn’t a new brand, and you’d be right, it isn’t, it was founded in 1969, however it was taken over by Benjamin Talley Smith, who you might know as a seasoned denim designer with nearly 20 years experience working with some of the coolest brand names when it was at its peak: Alexander Wang, 3×1, Rag and Bone, Helmut Lang, Marc Jacobs, Re/Done and Everlane being just a few of them, and he also created his own named denim line.

Jordache had been in and out of Walmart for the last 10 years, but now that Benjamin has taken it over and re-branded them, we’re seeing it popping up on online stockists now too, pushing it forward into the fashion world. I can see from the new jeans that I’ve featured just above, they’re really inventive and keeping up with current trends, especially with back pockets designs like that. I’m intrigued by this brand and I hope we see them on some celebs! What do you think of both of these brands?

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  1. Rachel
    September 18, 2019 / 5:45 pm

    Thanks for the heads up abut CQY. Heavy on the button fly though, and I dislke that. And though I own a couple of jeans that are button fly, I love a zipper on my jeans. i checked out three of them and all were button fly. Other then that, I like the jeans. Price wise , they are a little high. I’ve paid over $250.00 US dollards for jeans, but I draw the line at $300.00. I really didn’t bother with Jordache. An ancient jean brand that was at Walmart. I won’ t buy anything at Walmart. I’m a snob about jean brands. I always prefer and buy the the high end jeans that were made in the U.S. My favorite brand right now is Frame, 3X1 and J Brand. Speaking of which, I have’nt heard anything much about J Brand. Would love to more new stuff from them.

    • Lorna
      September 25, 2019 / 2:02 pm

      Thanks for the comment, Rachel! J Brand really haven’t been doing anything fancy or new enough lately, everything they bring out is just classic pieces and I’m not seeing anything that stands out, however as it’s Autumn now, I will keep an eye and see what they’re up to! Shopbop are currently having the 25% off sale, so if you want to try any of these jeans from CQY, it might be better price wise right now!

  2. Rachel
    September 25, 2019 / 3:56 pm


    I just got a J Brand Ruby cigarette jean with a 30% off coupon. I abosulutely love it! Fits me to a tee. I always get size 26 and they always fit without fail LOL Wish I could show you the picture. Don’t know how on here. The color is Romance and it’s a kind of iridscence blue. It was high. $248.00 in US dollars but that coupon helped. It’s on Shopbop, so you can see it. Directly though J Brand I got off the full price, so it was better then Shopbop. I purchased from Shopbop before, but sometimes it’s better directly. Better shots of the jean is on J brand. thank you again!

    • Lorna
      September 26, 2019 / 1:10 am

      You are welcome to email any pics to [email protected] so I can see! That’s a great deal you got! Congrats on that! That’s awesome!

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