Denim Tales: Lana Ober on her love for Premium Denim

The details of my denim obsessed-life are quite inconsequential…ok, just kidding. Just like with a classic movie quote, I always love to look back and revisit things that make me smile…in this case, what led to me actually working in an industry I absolutely love: premium denim! Honestly, I went from barely any interest in denim…

View Post

Denim Tales: Kelly Parsons On What Denim Means To Her

In my former life, I was in Events and Nightclub Management, a far cry from what I do today. However if I was to look for the earliest photo of myself wearing quality denim, it would be from way back in the early nineties. This is thanks to my dad, who luckily fell into a Fabric…

View Post

What Happened To Denim These Days?

What happened to denim these days? Nothing excites me anymore… I don’t know if it’s just me, but I’m not overly enthusiastic about new jeans anymore. Whenever I am scrolling through the new in section for the latest denim, I’m rarely excited by what I see. I just scroll past usually as nothing jumps out at…

View Post

Are You a Denim Addict?

Welcome back for 2017. Good to see you again. Not surprising however as this is a good place to keep up with all things denim. Of course you need to visit often so that you don’t miss anything. After all, no one wants to be late to the party when it comes to the next phase…

View Post