Rosie Huntingon-Whiteley Designs PAIGE Denim Collaboration Collection


Now this is news I am extremely excited to share with you all! PAIGE has just announced (literally within the hour) that model and face of the brand, Rosie Huntington-Whiteley has embarked on the brands first ever design collaboration with a supermodel. The collection is set to debut in February 2017, after being inspired by a reoccurring ‘Forever & Ever’ theme.

Both Paige Adams-Geller and Rosie Huntington-Whiteley wanted to create a timeless and cool collection that could be worn from day to night, dressed up or down. Combining both ladies personal style and featuring feminine details, contemporary trends and easy to wear pieces, making this is a collaboration that I literally cannot wait for. Is it February yet?

As you can see in the behind the scenes photo above, both Paige and Rosie have collaborated and worked on the colorways, washes, details and fabrics, to create a fantastic collection which embodies their personalities. The collection, which will include all new denim fits, a silk bomber, a tencel one-shoulder dress and a lamé jumpsuit, is the perfect mix of on-the-go pieces that are effortlessly chic. You can see a couple of the designs below, featuring the Flo Bomber Jacket and the Hattie Skirt.


“Collaborating with Paige and the design team has been one of the most fulfilling experiences in my career. From our initial inspiration meetings to sketch reviews to seeing the samples come in, the entire process has been rewarding from beginning to end. Having my hand in every step of the process from start to finish is something I’m especially proud of.” said Rosie Huntington-Whiteley.

“With this design collaboration, I was excited to stretch my creativity with the PAIGE brand and create more edgy pieces that we might not have typically done before. It was fun to work alongside Rosie on the design front, and hear her thoughts on fit, style and trends. It didn’t stop there either – we fully collaborated on the hang tags, Instagram videos, events and more.” – said Paige Adams-Geller

The exact date that the collection will launch is on February 15, 2017 at PAIGE stores in New York, Los Angeles and San Francisco, as well as on and select retailers internationally. The pieces will span over two delivery seasons: Spring 2017 and Fall 2017, so you can only imagine how gorgeous everything is going to be, especially since there’s something for every season. I’m always happy to see new PAIGE collaborations as it reminds me back to when Paige and I created the Lorna wash together and it sold out super quickly. I’m sure Rosie’s is going to fly off the shelves!


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