Rosie Huntington-Whiteley x Paige Denim SS15 Campaign

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Paige Denim x Rosie Huntington-Whiteley SS15 Campaign

I shared with you a very exclusive sneak peek of the new Rosie Huntington-Whiteley and Paige Denim Spring Summer 2015 Campaign, but now we have the full collection! Both Paige Adams-Geller and Rosie are thrilled to unveil these photos for the official campaign. The collection of 10 images was shot on location in Los Angeles and showcases the brand’s new lifestyle collection of refined yet effortless pieces and tried and true denim.

This creative collaboration saw the supermodel/actress and designer working to create a gallery of images together. Initial meetings included shared Pinterest boards full of inspiration photos, endless outfit options and adored items from both of their personal closets. The goal was to bring the brand’s #Liveinit spirit to life by creating beautiful, effortless shots that showcased Paige’s brand through Rosie’s style sense.

Together, they sought to find a photographer to make their vision a reality. The answer was Naj Jamai, a French photographer who could capture the effortless yet chic vibe while bringing the essence of Rosie and Paige’s style together. The team then turned to Rosie’s go-to stylist, Cher Coulter, together creating 10 looks that showcased the brand’s new lifestyle collection from morning to moonlight. The creative team was rounded out by famed makeup artist Kate Lee and renowned hair stylist Jenny Cho – both creating natural looks that let Huntington-Whiteley shine.

I think the result of these photographs really embodies the true spirit of the brand, while the pieces will be unveiled exclusively on Paige.com throughout the Spring season along with behind the scenes footage and much more! I can’t wait for that! I think you will agree with me when you see these photos that this is a collection worth waiting for! I know I have been waiting months for this! In the meantime, you can buy Paige’s collection online at Shopbop.com.

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