Denim Tales: Lana Ober on her love for Premium Denim

The details of my denim obsessed-life are quite inconsequential…ok, just kidding. Just like with a classic movie quote, I always love to look back and revisit things that make me smile…in this case, what led to me actually working in an industry I absolutely love: premium denim! Honestly, I went from barely any interest in denim…

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The Different Types Of Stretch In Denim

The Different Types Of Jeans And Their Stretch There’s one thing we can all associate jeans with and that’s the fact that they have stretched out and become too baggy over time. This has happened to probably every single one of us out there who loves denim, so how do we get around that issue? You…

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5 Men’s Accessories To Complement Your Denim

Now that it’s Summer, wearing our denim becomes more of a novelty as the temperatures can often be too hot to be covering your legs in jeans. In my opinion, this means that when we do get a chance to put on our favourite skinnies, we want to make the most of it! The Summer months…

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Denim DIY: How To Do Raw Frayed Hem Jeans

How To Do Raw Frayed Hem Jeans Yourself With DIY The raw hem jeans trend has been popular for a couple of years now, hitting it big last Summer and then actually becoming a staple in jeans from there on out. Every premium denim brand as well as the high street alternatives now feature raw hems…

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