Paige Denim x Rosie Huntington-Whiteley Spring 2016 Ad Campaign


Paige Denim x Rosie Huntington-Whiteley Spring 2016 Ad Campaign

I’m really excited to share with you the brand new Paige Denim Spring 2016 ad campaign, starring Rosie Huntington-Whiteley for the third season! The campaign just launched today so it’s hot off the press! Not only does Rosie star as the face of the photos, she and Paige joined forces together in conceptualizing the ad campaign from start to finish, as well as launching a new accessories line! How exciting is that?

For the Spring 2016 ad campaign shoot, the inspiration was taken from the Summer LA music scenes of the 1960’s. Paige Adams-Geller and Huntington-Whiteley of course sat together during many meetings to chat about the inspiration for the collection, as well as choose the location and props (which of course feature a vintage car, an airstream, lots of cacti, ocean views, and more), figure out the styling for the campaign, and hair and make-up. I think it turned out fantastic as well. Not only are the 6 photos simply stunning, but it really does have a vintage, desert feel to it.

‘I’m excited to launch the new Spring/Summer ’16 ad campaign with Paige Denim. Working on all aspects of the campaign, from the creative direction to production design, it has been rewarding to see it all come together. We are hoping everyone loves it as much as we do.’ said Rosie Huntington-Whiteley.


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Paige and Rosie Huntington-Whiteley both turned to Rosie’s go-to stylist, Cher Coulter, to help create the looks and showcase the new leather belts and suede pieces which have been added to the collection. The outfits range from a knitted tank top to silk floral-printed blouses, and suede mini-skirts to high-rise cut off shorts in vintage black. Given how well the ready to wear collection is doing, I’m not surprised at all that Paige has gone down this route. Photographer Naj Jamai was on hand for the third time to capture Rosie’s natural sense of style and the essence of the Paige brand, which of course works together harmoniously. The creative team was rounded out with hairstylist, Christian Wood and make-up artist, Monika Blunder.

‘I’ve loved working with Rosie on past campaigns but this one is extra special because I turned to her to co-art direct the ad campaign. It was fun to have someone to bounce off and exchange ideas with and I couldn’t think of a better person to do so. I’m excited for everyone to see our work.’ said Paige Adams-Geller.

You can of course see the full set of 6 images from the Paige Denim Spring 2016 ad campaign below, but I have also included a link to behind the scenes photos as well, to really capture the moment that these were shot as well as the mood from the set. If you want to check out an exclusive video and the behind the scenes of the campaign, you can do so by clicking here and heading to the Paige website. What do you think of the photos? Let us here at The Jeans Blog know!


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