Here is the brand new Diesel Spring Summer 2017 Campaign! Titled ‘Make Love Not Walls’, it was directed by David LaChapelle and is designed to break down all barriers in communication, showing that a brighter and exciting tomorrow is always possible. Diesel are often known for making their voice heard and pushing boundaries when it comes to their ad campaigns though, it’s definitely not the first time. They are never afraid to say what they think and go outside of the box, which I like.
Through photographic imagery and a series of global actions #makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love. This happens in a crucial historical moment, where hate, walls and fear seem to prevail.
“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” explains Artistic Director Nicola Formichetti. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”
“From our David LaChapelle campaign featuring two sailors kissing in 1995 until now, Diesel has always and will continue to push boundaries. We need to have the balls to break down barriers in a moment where fear is making the world divided with more walls” says Renzo Rosso, Diesel’s founder.
Committed to diversity and the rights of individuals around the world, the iconic American artist and photographer David LaChapelle collaborated with artistic director, Nicola Formichetti, to break down barriers – literally – with a communication platform developed by Anomaly Amsterdam. The video shows a wall separating people, in which they decide to break it down, making sure they can access each other without being restricted. The Diesel love tank smashes into it with a heart shape, turning a symbol of separation into a happy place filled with flowers for a celebration of freedom and love. Only by doing this, you can be free to be truthful to yourself, free to love who you want.
The campaign’s rainbow-coloured inflatable tank actually appeared in London on February 14th conveying a message of love, before starting its travels to Milan, Shanghai, New York, Berlin and Tokyo. A military tool stripped of its original purpose, the tank is re-imagined as an emblem of hope. A machine that used to divide, now unites. How cool is that? I’m glad that Diesel are about celebrating love in every shape and form. The video then leads onto a party, ballet and contemporary dancing while wearing the brands famous Jogg Jeans, and a same sex marriage, proving equality.
The main dancer is none other than Sergei Polunin, an ex Royal Ballet performer, while Danish singer, Alex Vargas sings his song ‘Higher Love’ in the background. If you’re also wondering about the illustrations, those were designed by artist Stefan Meier, aren’t they amazing? Other talents within the video include transsexual model Laith de la Cruz; androgynous queer artist Karis Wilde; 2016 parallel and horizontal bar Olympic Silver medalist Danell Leyva; make-up artist and drag star Raja; and transgender model Octavia Hamlett, who won a pageant recognising her support for other transgender women whilst she was herself homeless. Check it out below and tell us what you think!