A Collection Designed to Embrace Every Moment
Here is the brand new Spring/Summer 2018 Campaign from PAIGE. I’m extremely excited by this one as it just goes to show how sometimes going with the flow and working with the weather can create something fun and different. As PAIGE is known for being a Southern Californian brand, always true to the LA roots with an effortlessly cool, laid back, warm and inviting concept, it’s so refreshing to see rain instead – completely by accident too. The brand actually set out on a beautiful sunny Southern California day to do the campaign, but instead, it poured rain all day. In true PAIGE form, they embraced it and put their #LIVEINIT philosophy to the test. The images and videos produced from the campaign are a perfect representation of how to truly #LIVEINIT, rain or shine.
The new SS18 women’s collection is made up of vintage-inspired denim that takes you from morning to moonlight, versatile soft dressing pieces and modern ruffles. The men’s collection focuses on supremely soft performance-driven denim, premium basics and contemporary shirting and outerwear. Together the women’s and men’s collections are the perfect mix of pieces that you can live in and will keep forever. #LIVEINIT is the brand’s motto and portrays the concept that you can live in their clothes, from your favourite pair of jeans to your go-to leather jacket and everything in between, pieces that you will live in from day to night and will take you exactly where you want to go. You can see the video below and the rest of the images in the slideshow, as well as shop the new collection in the link just below. What do you think of the PAIGE SS18 Caught In The Rain Campaign? Comment and let us know!