Customized Levi’s Denim At Coachella

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Levi’s Denim At Coachella 2016

Coachella Music Festival 2016 is still in full swing and so many people are wearing Levi’s! On Saturday last weekend, the brand hosted a Saturday Day Party by Suki Waterhouse with a DJ set by Hannah Bronfman and it was a huge hit. Everyone from Freida Pinto, Kiernan Shipka, Camilla Belle, Hannah Bronfman, Jamie Chung, Icona Pop, Joanne Froggatt, Sonia Ben Ammar, Chiara Ferragni, Rumi Neely, Jayne Min, Silverspun Pickups, Nosaj Thing, Andrew Bevan, Aimee Song, Andy Torres and more were there. It was the place to be!

The Levi’s party was held at the Avalon Hotel & Bungalows in Palm Springs and celebrated the Levi’s icons with private fittings and tailors on site to customize (pin, patch, and chain stitch) Levi’s denim for musicians and talent. The Levi’s Airstream featured a pop-up shop for attendees to customize their favorite Levi’s products, as you can see in the gallery below, and it was amazing. Everyone was walking around in their patched and embroidered denim jackets and shorts, rocking the trend that’s creeping up on us right now.

So, what Levi’s denim did everyone love? The Levi’s Icons included the Trucker Jacket, 501 Jeans, 501 Shorts, 501 CT Jeans, 501 CT Shorts along with the Levi’s Vintage Clothing 505C Jeans which will be debuting in the Levi’s Red Tab Line in Fall 2016. Some of the customizations looked gorgeous and I know if they were to bring these out as actual pieces to wear then so many would buy them! Patched denim is going to be huge for Summer 2016 because of this! Check out all the photos from the Levi’s Coachella event below and let us here at The Jeans Blog know what you thought of it!

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Images courtesy of Paul & Williams/Levi’s.


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