Levi’s FW15 Campaign – Live In Levi’s

The new Levi’s Fall Winter 2015 campaign is absolutely amazing! The brand took their Live in Levi’s project one step further, creating a series of unique stories that illustrate how the world Lives in Levi’s. The project features Alicia Keys, Kurt Vile, Ibeyi, Benjamin Booker, Kavka Shishido and Ryn Weaver showcasing their own personal style and individuality, capturing the confidence people get from a pair of Levi’s jeans – a confidence that gives them the courage to take the next step in their lives and musical careers. Levi’s fans are also encouraged to demonstrate how they’re taking their own significant steps in Levi’s too using the hashtag #LiveInLevis across Facebook, Twitter, Instagram and Weibo.

As part of the Fall Winter 2015 campaign, not only are there some gorgeous, real photo shots of each personality rocking their own Levi’s denim, but there’s a campaign video for each of them too which you can see below. If you would love to see the full set of photos, click here to head over to the Levi’s Flickr page, but if you want to check out the videos, scroll down. I think it’s such a great concept, I know when I put on a pair of Levi’s, it really does make you feel like you own the denim. It’s only natural coming from the oldest jeans brand out there! They really do make you feel special. What do you think of the videos? You can also shop both men’s and women’s Levi’s denim online at ASOS.