The Direct To Consumer Approach With Denim

We’re all familiar with buying our jeans from our favourite online shops like Shopbop, Revolve, Net-A-Porter, Donna Ida, Trilogy etc (here’s a list of our top 10 places to buy jeans online) and we always love going to the boutiques to try them on in person, but the price tag…

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Why Have The $425 PRPS Muddy Jeans Gone Viral?

I got interviewed by reporter Camila Domonoske for NPR.org, and some of my quotes were used, but I wanted to post the full interview here with my opinions on the PRPS Muddy Jeans discussion. I’m sure if you watch/read the news that you already know about this ‘scandal’ and the…

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Rosie Huntingon-Whiteley Designs PAIGE Denim Collaboration Collection

Now this is news I am extremely excited to share with you all! PAIGE has just announced (literally within the hour) that model and face of the brand, Rosie Huntington-Whiteley has embarked on the brands first ever design collaboration with a supermodel. The collection is set to debut in February…

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Levi’s Celebrate 100 Years With 501 Jean Documentary

The iconic Levi’s 501 jean was the first ever blue jean to be made, being born on 20th May 1873, over 140 years ago. You can read the history of Levi’s as I’ve got a dedicated post to it so I wont go into detail, but the 501 jean is…

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