Denim Tales: Lorna Burford on Diesel Matic 81M

Being the denim enthusiast and collector that I am, of course it makes sense that I would have more than one Denim Tale to share with you all. In fact, I have numerous denim stories that I could put into words as denim has played a huge role in my…

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Raw Denim – What Is It? Everything You Need To Know!

Raw Denim 101 – Everything you need to know about Dry Jeans! What is raw denim? And what’s so special about it? These are two questions that I get asked quite regularly, so I thought it would be a nice idea to dedicate an entire post to raw denim here…

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Stay Warm & Stylish In Denim During Winter

“Not a chill to the winter but a nip to the air” but in no time we’ll be singing “baby it’s cold outside”. And yes, for our followers in the northern hemisphere there will be frost in the valley, snow lines on the mountain, blizzards on the plains and whirlwinds…

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Denim Tales: Creating Denim Washes by Nauman Ahmad

My story of getting into the jeans designing and washing business doesn’t actually start with a pair of jeans. I always took jeans for granted and saw them more as a necessity. Jeans to me were like water, you have to have them in your wardrobe, you have to wear…

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The Most Iconic Denim Styles Since 1950 Revealed

I’ve got a bit of a different post to share with you today! I teamed up with Long Tall Sally to chat with them about the most popular denim styles over the past 70 years. It was pretty fun, noting down what jeans were trending and what weren’t, and noticing…

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6 Tips for Looking and Feeling Great in Your Jeans this Winter

While jeans are synonymous with hard work and ruggedness, let’s be honest, they’re not the best at keeping you warm. Yet, they remain a staple in almost everyone’s closet during the cold months and everywhere in-between. If you want to look good while feeling comfortable in your denim this winter,…

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