NEUW DENIM 33 Hours in Stockholm Fall Winter 2015 Campaign
As part of the Neuw Denim Fall Winter 2015 denim campaign, the brand have taken to the streets for inspiration and are producing a series of videos that explore 33 hours in the lives of influencers in a variety of major cities around the world; including NYC, LA, Paris and Tokyo. How exciting is that? As a global brand, the videos will give an insight in to the lives of the Neuw customer around the world, with the first video taking place in Stockholm, Sweden.
Putting this video campaign aside for now though and getting to the actual denim from the Neuw Denim collection, it was inspired by the raw, experimental and DIY elements of Noise music. You can see from the campaign shots below that the denim range takes these elements and expresses them through fabric, fit and finish. I also love the styling here too, especially the double denim combinations.
The denim is textural with intricate washes created in collaboration with Tokyo based denim designer Hiro Yoshikawa, while the unique wash templates have been applied to iconic Neuw silhouettes and DIY touches, such as hand painted trims, featuring within the “White Noise” capsule of jeans for the Fall Winter 2015 collection. Narrow needle stitching is introduced to create a sharp and modern looking jean, which I think is very apparent and is a departure from the traditional thread stroke of a bygone era of denim and is a nod to the premium and 21st century vision for Neuw jeans.
Getting to the Neuw Denim apparel range, it features classic denim with military inspired bombers and parkers baring minimal details, based in heavy canvas fabrics. They also have slim shirts which cut a sharp silhouette and are made from pure indigo dyed denim. Textured knits in muted tones round off the layers, giving the range an overall feel of modern yet classic vibes. You can see both the men’s and women’s looks below and you can also watch the video as well, just beneath this text. What do you think? You can also shop the current Neuw Denim collection online by clicking here.